Knowing what to measure drives performance

Identifying key drivers to improve organizational performance 

To remain competitive an organization must be proactive.  To do this, access to accurate, applicable data and information is critical.

To be able to anticipate market changes, competitive threats and economic pressures, an organization has to be able to pinpoint areas of concern and deal with issues as they occur.  
Better yet, a high performing organization foresees problems ahead of time and turns them into opportunities.  
Moorcroft Group partners with their clients to ensure success is both quick and sustainable.  

We enable our clients to reach targets and improve their forecasting abilities.
We provide the tools and expertise necessary to ensure our clients are prepared to deal with volatile markets and global challenges.


  • Holistic Business Process Evaluation
  • Environmental Analysis
  • Competitive Analysis
  • Organizational Analysis
  • KPI Analysis
  • Target, Strategy Analysis
  • ROI assessment of change recommendation
  • Alignment Analysis Definition of solution strategy
  • Project Management of Delivery
  • Solution Platform Selection
  • Solution Delivery
  • Productivity/Profitability Indices
  • Solution Integration
  • Recommendations
  • Solution Custom Development
  • Implementation
  • Solution Maintenance and Staffing
  • Monitoring/Tracking/Advice

Our solutions are aligned with your corporate objectives 

  1. Identification
    Understand the scope of the project, ask the right questions and identify key requirements and objectives. Knowing what to measure and why is essential to developing winning performance strategies.
  2. Development
    Assess technology solutions, analyze data and develop effective strategies designed to reach objectives. Ensuring critical data and information is accurate and that metrics are aligned with performance targets will position the client for high performance.
  3. Implementation
    Implement solutions, measure results, and develop ongoing monitoring schedules. Continuous Improvement, refining strategies, adjusting targets and responding to change ensures a proactive, engaged and competitive organization

In order to improve performance it is necessary to measure.  But just because something can be measured doesn't mean it should be measured. 

The question is: what should be measured and how? Equally important to What and How is Why?  That is, what is the objective to measuring certain activities or functions?

What Moorcroft Group can Measure, and improve, for you:  Employee Performance, Website Activity, PR Campaigns, Marketing Campaigns, Social Media,Projects,Morale, Customer Satisfaction,Tasks/Functions and   Organizational Performance

Moorcroft Group can provide "Productivity and Profitability Indices" across your whole organization whether by task, project or campaign as well as by customer, market segment and region. 

What is the value of your results?
​What is the financial impact of your measurements?
Metrics are only useful if they are properly used

We can put your organization on the Path to Profitability