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Hidden
Costs
“Hidden
Costs” and the Bottom Line
Driving Out Hidden Costs
“Hidden Costs” and the Bottom Line
June 2005
Supporting revenue growth, managing
customer relationships and managing strategic initiatives
are three fundamental areas of business in the corporate
world. However, various "hidden" costs and their impact
on company performance are often overlooked. While these
costs are not clandestine per say - organizations are
aware of their various expenses (telecommunications,
transportation, energy, etc) - an in-depth analysis
of these expenses can be mystifying. Often, organizations
are unable to enumerate precisely how much they spend
on non-core commodities and/or do not feel that overhead
costs are a concern. However, controlling costs can
significantly impact gross profit.
Consider the following examples:
- Jdate.com is an online dating service
for Jewish singles. Its revenues in 2004 were approximately
$24 million, compared to $35 million for AmericanSingles.com
(both sites are part of Spark Networks). However,
JDate enjoyed much more gross profit ($22 million
vs $10 million) because its direct marketing costs
comprised only 7% of revenues, compared to 71% for
AmericanSingles.com.
- Netflix is an online DVD movie
rental service. In the second quarter of 2004, revenues
nearly doubled to $120.3 million while net income
fell 13 percent, to $2.9 million. Rapidly rising marketing
costs were responsible, and when the second-quarter
results were disclosed, Netflix's stock fell 40 percent,
to under $20, in two days.
At present, a number of Canadian
corporations are not overly concerned about understanding
their indirect costs, since many are reporting record
earnings. The oil and gas industry for example, realized
operating profits of $6.3 billion dollars in the first
quarter of 2005. The question to ask, however, is
how much greater could these profits be if the myriad
hidden expenses were reduced?
Understanding Your Own
Costs
Rick Hubbard, global practice director, technology
solutions, for Watson Wyatt in Cleveland, notes
that many companies do not have a firm grasp of
their actual expenditures. When asked, they are
unable to specify what their organizations spend
on various non-core items. Despite not understanding
their direct and indirect costs, "many decisions
are made only on anecdotal information and without
the benefit of benchmarking", according to Jim Holincheck,
research director at Gartner Inc. in Chicago.
Some organizations with which we are consulting
are in fact aware of the potential savings, and
either blame high costs on lack of ownership, or
they readily accept non-action and lost savings.
Others tell us that they are already receiving discounts
from their various suppliers, and thus, have their
costs well under control. Their current supplier
agreements provide a feeling of satisfaction and
control, since the perception is that all discounts
have been exploited to their full potential and
are greater than those of their competitors'. Chances
are, however, that their competitors are enjoying
a similar "discounted" pricing structure, since
everyone is - in the supplier's eyes - "a preferred
customer." Maximizing Savings
Potential
Although the discounts are a step in the right direction,
they are a long leap away from reaching the full
savings potential. If only maximum cost savings
could be realized this easily! In fact, controlling
costs involves a thorough investigation of current
spend, baseline agreements and outsourcing opportunities,
as well as an in-depth competitive analysis. And
this is only the first step!
After the initial research and analysis, contracts
need to be reviewed, and suppliers encouraged to
deliver superior deals. Through these better-negotiated
bulk rates, control of rate enforcement, and better
process efficiency, savings of more than 30% on
top of existing discounts are attainable. When thinking
of the various non-core costs - travel, marketing,
real estate, office supplies and professional services,
to name just a few - the overall savings can be
enormous.
Did You Know…?
How do people spend their free time?
According to the US Bureau of Labor Statistics:
College Educated workers spend 6%
of their day watching TV
Consumers with a high-school diploma
but no job spend 17%.
US Bureau of Labor Statistics,
09/14/2004
Of course, there is still more
to be done. Although the annual savings have begun,
the new contracts and relationships need to be documented
and monitored. This can be achieved via financial modelling,
implementing new processes and automation.
Given the enormity of the work involved in maximizing
savings, it is no wonder that some corporations settle
for the status quo. After all, if they were to invest
the time and resources into bringing about maximum savings,
too little time would be left for managing other fundamental
areas of business.
The Outsourcing Solution
This impasse can be resolved by outsourcing cost-control
initiatives to firms that specialize in this area. Indeed,
this approach creates a win-win situation for all parties
involved. For example, MGPS' strategy is to bill for
services only if cost savings are achieved. This means
that companies assume no risk when hiring MGPS, with
the worst case scenario being the maintenance of the
status quo. This has yet to happen. In fact, companies
that enlist MGPS enjoy savings, on top of any
pre-existing discounts in place. More importantly, key
personnel are able to devote their attention to supporting
revenue growth, managing customer relationships and
managing strategic initiatives - three fundamental areas
of business.
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Driving Out Hidden Costs
By Tim Garey
2006
Understanding and improving business processes is fundamental
to managing profitable growth. Eliminating duplicate
processes, removing unnecessary steps and improving
the overall flow of information is critical to ensuring
costs are kept under control.
Slashing prices to boost market share is fi ne so long
as costs are being cut to maintain healthy profi t margins.
However, rather than cut costs the old-fashioned way
through layoffs, reduction in benefi ts etc, reviewing
and improving existing business processes, both formal
and informal, will deliver surprising results and positively
affect the company.
Business processes is a general term that describes
the steps, actions, channels and functions required
to bring about a desired result. There are numerous
types of processes in a company ranging from simple
and informal to highly technical and methodological.
The procedures required to produce complex products
typically have very precise specifi cations and exhaustive
steps. However, most companies have generally vague
procedures when it comes to managing the fl ow of information,
including processing customer requests, paying bills
and managing communications in general.
Typically, when a company decides to deliver 'effi ciencies'
this usually means a technical solution. However, regardless
of the merits of a particular technical solution, results
rarely match initial expectations. While this may be
a fl aw in implementation or a fl aw in design, often
the culprit is inconsistent and laborious processes.
Ultimately, a technical solution is only as good as
the business processes around which it is built.
Documentation is at the core of ISO 9000. It can be
paraphrased as "Say what you do. Do what you say. Write
it down." To which we can add "Make sure the procedures
make sense." It is important to document procedures.
It is even more important to ensure that the procedures
implemented are the most effi cient and best-suited
for the particular task at hand.
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