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New Year's Resolution: Motivate Your Employees
Automotive Digest: Where the Auto Industry Should be Going - 3 Part Series
Part 1: Lessons Learned from "Cash for Clunkers"
Part 2: What the Automotive Leadership Needs to be Doing
Part 3: Market Predictions for the Big Three Automakers
Other Articles
Supply & Demand Chain Executive: Managing Your Non-core Expenses
Engaging Employees
Formal
Education vs. Street Smarts
Finding Good Employees
Corporate Retreats
Engaging Employees
November 2007
The surest path to employee engagement begins with the organization’s senior leaders understanding the strategic importance of developing a highly engaged workforce, and committing to make it happen.”
- Mark Phelps and Kim Brossoit, Ph.D., Development Dimensions International
In recent years, a number of corporations have shifted HR efforts from simply increasing employee satisfaction levels to ensuring that employee engagement is pervasive, since this latter strategy is believed to have a stronger impact on an organization’s bottom line. Whereas satisfied employees may be content with their jobs, engaged personnel go that extra mile - they are emotionally connected to their place of work and strive to ensure that the organization succeeds.
More specifically, Tim Rutledge, author of Getting Engaged: The New Workplace
Loyalty, defines employee engagement as being attracted to, and inspired by, the work (“I want to do this”), committed (“I am dedicated to the success of what I am doing”), and fascinated (“I love what I am doing”). Engaged employees generate high-quality, committed service and form work teams that produce high-quality results.
Conversely, disengaged employees simply put in their time at best (i.e. function as task workers), and at worst, undermine the organization (e.g. they may bad-mouth individuals, spread rumours and/or gossip). The negativity propagated by disengaged workers is believed to have dire financial repercussions, notably since this type of attitude is highly contagious. In fact, it is believed that 72% to 87% (depending on the study) of all employees in the U.S. are “neutral” or disengaged workers, leading some analysts to estimate costs in the billions of dollars for the American economy.
So how does a corporation build engaged, high performing workforces? According to “Employee Engagement: The Key to Realizing Competitive Advantage”, organizations must have the right employees in the right jobs (i.e., individuals who have the skills to do the job and have jobs they find personally motivating), effective leadership (i.e. supervisors who act as proactive coaches, but who also hold people accountable for their performance), and organizational systems and strategies in place
(e.g. hiring, promotion, performance management, recognition, compensation, training and career development systems).
Having said that, employers must ensure that they do not promise too much and deliver too little. Studies conducted by the Harvard Business Review have concluded that “those who cared most about their work were the most demoralized when they were thwarted from doing their best” by factors beyond their control such as role ambiguity, inadequate resources, and overwork.
And in the end, there are some situations that no level of HR initiatives can overcome. As Totus Consulting noted in their review of employee engagement research:
“Do you need a survey to tell you that the engagement level of the US soldiers is low in a war that they do not want to fight?”
“Do you need an expert to tell you that the engagement levels of the employees working in the corporations whose CEOs are in prison is low (and there are many, we understand)?”
“Do you need a model to tell you that the engagement levels of employees in Corporations whose jobs are migrating to countries like India is low?”
“Do you need to think hard before concluding that Manpower Inc (the largest employer in the US) will never feature as a great place to work because their employees work for others!”
Formal Education vs. Street Smarts
November 2005
Bill Gates of Microsoft Corporation,
Larry Ellison of Oracle Corporation, Michael Dell of
Dell Computer Corporation and James Halpin of CompUSA
have at least one thing in common: they are all very
successful CEOs, yet none of them has a university degree.
These individuals are often cited as examples of the
kind of success that is achievable in spite of (or perhaps
because of) no formal education.
Is a formal education necessary, or are “street
smarts” a better indicator of success in the business
world? A study conducted in 1995 by the U.S. Census
Bureau found that the majority of managers surveyed
considered job experience a more effective screening
criterion for new hires than grades or years of education
completed. In fact, a director of employment for Apple
Computers has said that that “without work experience
and other practicum, to be honest, a college degree
is really like a high school diploma.”
Formal Education and CEOs
Is post-secondary education simply superfluous?
Are Gates, Ellison, Dell and Halpin proof that formal
credentials are not necessary? Maybe not. How many other
successful CEOs without degrees come to mind? - likely
very few. Over 90% of CEOs in the United States have
a university degree and half (50%) hold advanced degrees.
Among those with advanced degrees, 68% hold an MBA2.
And while the aforementioned men relied on their vision,
perseverance and belief in themselves to succeed in
the business world, most employers regard a degree as
testimony of candidates' intellect, ability to learn
and commitment to finish what they start.
Economic Indicators
That Gates, Ellison, Dell and Halpin are the
exception rather than the rule is borne out when looking
at income levels. If income is used as an indicator
of success, then those with a university degree tend
to fare much better than those with a high school diploma
or less. In 1998, the median income of bachelor degree
recipients in the United States was $46,285, nearly
$20,000 higher than the median income for workers with
only high school diplomas. Those with a university degree
are also more likely to remain in the workforce and
stay with the same firm (as opposed to involuntary job
changes). Moreover, increased education levels in the
U.S. are estimated to have contributed up to 25% to
that country’s economic growth.
A Starting Point
Having said that, a formal education is best
viewed as a starting point for a successful career (albeit,
“an essential starting block”, according
to the CEO of Enbridge). As Dave Opten, CEO of online
job board Execunet notes, what and where someone studied
is irrelevant five years after graduation. "They’re
judged by their track record," Opton says. "If
anything, the fact that they’ve gone on and gotten
their degree can only be seen as a plus."
Where Street Smarts Come In…
Moreover, a formal education without corresponding
“street smarts” might very well be worthless.
Emotional Intelligence (EI) – the elements of
a person's intelligence separate from memory and problem
solving (measures of an IQ test) - has been referred
to as the new street smarts. Emotional Quotient testing
measures a person's ability to perceive, identify and
manage emotions, and it is a balance between IQ and
EQ, or school smarts and street smarts, which psychologists
believe determines success in life. A managing consultant
for Microsoft in Cleveland notes that “people
competing for top jobs must bring a complete skill set,
not just skill. At Microsoft, sure, we grill people
on their technical base. But that might be just two
of seven interviews a candidate faces. The others are
looking for breadth: The ability to sell ideas and yourself,
the ability to react under pressure, the social skills
that allow a person to empathize with customers. A college
education provides the framework of that collection
of skills that we’re looking for.”
EQ Wins Out
In fact, research has repeatedly shown the importance
of EQ for career success. Stein and Book – authors
of “EQ Edge” – believe that IQ accounts
for a maximum of 20% of success in the workplace, while
EQ accounts for 27- 45%.
Did You Know…?
The proportion of employed Canadians
per education level is as follows:
Less than grade 9 - 23%
Some secondary school 45% High school
graduate - 66%
Some post secondary - 64%
Postsecondary certificate/diploma
- 73%
Bachelor degree - 77%
Above bachelor degree - 78%
Statistics Canada, 2004
And a study of workplace studies finds
that computer programmers who score in the top 10% of
EQ outperform the average EQ individual by 320%. The
good news is that EQ can be learned, and improved throughout
life. Emotional quotient strengths include self-control,
trustworthiness, conscientiousness, adaptability and
innovation. In sum, while IQ may get you hired, it’s
your EQ that will get you promoted.”
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Finding Good Employees
May 2005
Organizations generally acknowledge
that the calibre of a firm’s employees is a key
factor in determining a company’s success. Chances
are, the better the employees, the more successful the
enterprise. Conversely, incompetent employees can have
detrimental impacts on time, resources and money. Having
said that, organizations also recognize that attracting
and recruiting good workers is easier said than done.
Recruiting Plan
Hal F. Rosenbluth, Chairman and CEO, and Diane Mcferrin
Peters, Consultant of Rosenbluth International, the third-largest
travel management company in the world, note that most
of us choose our spouse with care and rear our children
with nurturing and compassionate attention. In contrast,
employees are often selected on the basis of an interview
or two, and once hired, frequently find that they are
forced to muddle through on their own. Given
this disparity, it is strongly recommended that businesses
invest the time from the outset to find the most suitable
candidates for a position. Just as businesses develop
marketing plans, so should they develop recruiting plans.
That is, a requisite when looking for a new hire should
be to identify the type of individuals sought, establish
where to find such individuals and how to reach them,
and develop a proactive strategy to raise potential
employees’ awareness of an organization’s
distinctive qualities.
Defining and Finding Potential
Hires
When thinking of the ideal candidate for a position,
a firm should look at the attributes of its best employees,
and try to encapsulate these qualities in the job description
(e.g. education, work history, job skills, professional
affiliations, personal interests, etc). There are many
avenues in which to find potential hires: temporary
personnel agencies, employment agencies, headhunters,
internal candidates, the organization’s own website,
job websites, newspaper advertising, professional societies,
employee referrals, internships, etc. Again, an enterprise
should look at how it found its best employees, and
subsequently develop a list of the top three or four
sources.
Selling the Organization
Some believe that the best employees are already employed,
working for a competitor. This makes it that much more
essential to create an enviable working environment,
in order to appeal to the currently-employed as well.
This can be achieved, in part, by creating a job with
great pay, benefits and training. As well as offering
good benefits and perks, a company should recognize
that an employee comes first, not the customer. If a
company wishes to attract quality employees, the reasoning
goes, the company must be of the same calibre. This
means treating employees like people, with consideration
given to their thoughts, wants and suggestions. Managers
need to consider employees as their internal customers,
providing support and encouragement when needed, and
creating an environment where pride and enthusiasm thrives.
Speedy Process
When deciding to fill a position, organizations need
to move quickly. In a survey of its Preferred Members
Top Echelon Network, Inc., the world’s largest
network of professional recruiting firms, found that
94% of recruiters surveyed encourage telephone interviews
within five days of becoming aware of a qualified candidate,
86% encourage face-to-face interviews within eight days
and 79% encourage extending an offer within six days
of the face-to-face interview. Otherwise, companies
risk losing the best candidates to competitors.
The Job Interview
There are a number of steps to follow prior to, during
and following the interview. The Cantor Concern, and executive
recruiting firm, recommends that more than one individual
initially review the resume and that an assignment be
given to a candidate before the interview, to see how
the individual carries out an actual task. During the
interview, the interviewer should ask all his/her questions
at once, to force the candidate to respond and prevent
the interviewer from talking (i.e. “selling”
the company and thereby framing the types of answers sought).
Moreover, the interviewer should only ask questions on
a subject with which s/he is familiar. Finally, it is
important that all references be checked carefully.
Did You Know…?
The Journal of Business Strategy lists these as four of
the worst ever business predictions:
“There’s a world
market for maybe five computers.” Thomas Watson,
IBM Chair, 1943.
“We don’t like their sound,
and guitar music is on the way out.” Decca Recording
Co.
< rejecting the Beatles, 1962.
“Everything that can be invented
has been.” Charles Duell, Commissioner, U.S. Office
of Patents, 1899.
“The concept is interesting,
but to earn better than a ‘C’, the idea
must be feasible.” A Yale management professor,
grading a paper by Fred Smith (who went on to found
FedEx) proposing reliable overnight delivery.
During the actual interview, organizations must take
care to avoid common errors: asking leading questions;
making decisions too early in the interview; lacking
knowledge of precise job requirements; letting the pressure
of one’s duties shorten interview time; doing
more talking than the candidate; failing to direct the
interview; not knowing what to look for; allowing one
undesirable factor to influence overall judgment; coming
unprepared for the interview; or being interviewed by
the candidate instead of doing the interview.
An Important Commitment
In sum, finding quality employees involves a significant
investment of time and effort. In fact, some companies
recruit on an on-going basis. Carolina Power and Light
Co., for example, consider themselves full-time talent
scouts, because of their continual quest for “the
best of the best”.
Regardless of whether an organization recruits continuously
or on an as-needed basis, it is critical that a firm
chooses a new hire with care, and nurtures the chosen
candidate with compassionate attention, just as individuals
do when choosing a spouse and raising their children.
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Corporate Retreats
April 2005
Corporate retreats are viewed by
a number of organizations as an effective way to boost
employee morale, re-energize staff, or generate new
ideas. Being in a setting away from the office, the
reasoning goes, can lead to a fresh perspective, and
a means of ‘thinking outside the box’.
Careful Planning
Having said that, careful planning, with clearly delineated
objectives is crucial to ensure a successful, productive
event. Is the focus on strategic direction or team building?
How much time will be spent for "play" versus work?
According to Stuart Levine and associates, an agenda
that establishes the right balance of work and play
"can produce the clearest vision for strategizing and
bring a re-energized focus to the goals and strategies
established".
When organizing a retreat, a theme incorporated throughout
all the activities, and food is one suggestion to ensure
a fun learning environment. Some companies hire humorous
speakers or entertainers, or stage Broadway-style productions
in an effort to present material in unique ways. No
matter what type of agenda is created, planning needs
to be arranged well in advance of the function to ensure
the facility selected has the appropriate amenities,
audio/visual equipment, and seating for a meeting.
Accolades
George Zimmer, founder and CEO of the Men's Warehouse,
for one, is a proponent of corporate retreats and
similar entertaining events because they help fashion
happy employees. He argues that fun needs to be a
component of the workplace, and is worth the expense
to generate this kind of environment. For example,
in 2002, the company flew employees and their spouses
from Oklahoma City, Okla., to a party in Kansas City,
Mo., because the Oklahoma store was too small to have
its own. According to Zimmer, sales of suits in Oklahoma
City increased dramatically for weeks after that party.
Zimmer is not alone. According to Amex Canada Inc.,
Canadian corporations spent roughly one-third of their
travel-related costs on off-site group meetings in
1998. This lends further credence to the belief that
a wellrun retreat causes employees to feel that they
are "on top of the world" and instils the impression
that the company values its workers.
Scepticism
Not everyone agrees that corporate retreats are a
good idea, however. Especially when poorly planned,
these kinds of events can be disappointing, if not
entirely disastrous. Some employees can be intimidated
or embarrassed by the athletic activities, where their
prowess is suddenly measured by how well they succeed
at the physical endeavours. Others may find the activities
"cheesy", or simply be uncomfortable with the entire
concept of extended bonding with colleagues. As a
retreat participant articulated, "two days is too
much time to spend with anyone, let alone100 of your
coworkers."
Moreover, meetings are not always as productive as
may have been anticipated. Rather than looking for
solutions to a problem, individuals may become fixated
on simply assigning blame, and finding a scapegoat
within the office. Likewise, brainstorming activities,
on their own, often do not generate good ideas.
Cost Considerations
Finally, the cost of a corporate retreat can be exorbitant.
The amount spent by Canadian corporations on off-site
group meetings in 1998 amounted to $3.9 billion. While
those who favour retreats believe that this is money
well spent, others argue that lavish spending like
this is essentially foolhardy.
Did You Know…?
“Which of the following do you feel is most
effective in rewarding your team after major projects?”
According to a survey of 1,400 CFOs:
Bonus - 46%
Time off - 17%
Departmental lunch / social gathering
- 16%
Do not reward - 15%
Other - 4%
Don't know/no answer - 2%
Accountemps, February 17, 2005
For example, security specialists at the U.S. Commerce
Department believe that the $100,000 spent on retreats,
training seminars and contracts with consultants in
1999 was "wasted" money, especially since it came from
the $8 million set aside by congress to help Commerce
reorganize the office and beef up security. Some of
the employee retreats and seminars cost up to $30,000
each.
In 2003, the American Postal Inspector General Karla
W. Corcoran was forced to resign after a federal investigation
and report revealed her extravagant spending and misconduct.
Her "teambuilding" exercises were viewed as "strange"
and a waste of money. According to the Libertarian Party,
at a series of employee retreats, hundreds of Postal
workers played children's games, sang 'We Are Family,'
wrote Christmas carols, went on treasure hunts, dressed
in cat costumes, took scat singing lessons, and talked
to imaginary wizards, magicians and mad scientists at
staff meetings These exercises apparently included employees
dressed in costumes.
Sound Business Decision?
In sum, an organization must decide whether holding
a corporate retreat is the most effective method to
achieve its objectives. Due to the investment of both
time and money, the return on investment must be high.
And above all, the retreat must not only be a good learning
experience, but also enjoyable, and an event that is
gauged a success by employees.
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