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New Year's Resolution: Motivate Your Employees

Automotive Digest: Where the Auto Industry Should be Going - 3 Part Series
Part 1: Lessons Learned from "Cash for Clunkers"
Part 2: What the Automotive Leadership Needs to be Doing
Part 3: Market Predictions for the Big Three Automakers

Other Articles
Supply & Demand Chain Executive: Managing Your Non-core Expenses
Engaging Employees

Formal Education vs. Street Smarts
Finding Good Employees
Corporate Retreats

Engaging Employees
November 2007

The surest path to employee engagement begins with the organization’s senior leaders understanding the strategic importance of developing a highly engaged workforce, and committing to make it happen.”
- Mark Phelps and Kim Brossoit, Ph.D., Development Dimensions International

In recent years, a number of corporations have shifted HR efforts from simply increasing employee satisfaction levels to ensuring that employee engagement is pervasive, since this latter strategy is believed to have a stronger impact on an organization’s bottom line. Whereas satisfied employees may be content with their jobs, engaged personnel go that extra mile - they are emotionally connected to their place of work and strive to ensure that the organization succeeds.

More specifically, Tim Rutledge, author of Getting Engaged: The New Workplace
Loyalty, defines employee engagement as being attracted to, and inspired by, the work (“I want to do this”), committed (“I am dedicated to the success of what I am doing”), and fascinated (“I love what I am doing”). Engaged employees generate high-quality, committed service and form work teams that produce high-quality results.
Conversely, disengaged employees simply put in their time at best (i.e. function as task workers), and at worst, undermine the organization (e.g. they may bad-mouth individuals, spread rumours and/or gossip). The negativity propagated by disengaged workers is believed to have dire financial repercussions, notably since this type of attitude is highly contagious. In fact, it is believed that 72% to 87% (depending on the study) of all employees in the U.S. are “neutral” or disengaged workers, leading some analysts to estimate costs in the billions of dollars for the American economy.
So how does a corporation build engaged, high performing workforces? According to “Employee Engagement: The Key to Realizing Competitive Advantage”, organizations must have the right employees in the right jobs (i.e., individuals who have the skills to do the job and have jobs they find personally motivating), effective leadership (i.e. supervisors who act as proactive coaches, but who also hold people accountable for their performance), and organizational systems and strategies in place
(e.g. hiring, promotion, performance management, recognition, compensation, training and career development systems).
Having said that, employers must ensure that they do not promise too much and deliver too little. Studies conducted by the Harvard Business Review have concluded that “those who cared most about their work were the most demoralized when they were thwarted from doing their best” by factors beyond their control such as role ambiguity, inadequate resources, and overwork.

And in the end, there are some situations that no level of HR initiatives can overcome. As Totus Consulting noted in their review of employee engagement research:

“Do you need a survey to tell you that the engagement level of the US soldiers is low in a war that they do not want to fight?”

“Do you need an expert to tell you that the engagement levels of the employees working in the corporations whose CEOs are in prison is low (and there are many, we understand)?”

“Do you need a model to tell you that the engagement levels of employees in Corporations whose jobs are migrating to countries like India is low?”

“Do you need to think hard before concluding that Manpower Inc (the largest employer in the US) will never feature as a great place to work because their employees work for others!”

Formal Education vs. Street Smarts
November 2005

Bill Gates of Microsoft Corporation, Larry Ellison of Oracle Corporation, Michael Dell of Dell Computer Corporation and James Halpin of CompUSA have at least one thing in common: they are all very successful CEOs, yet none of them has a university degree. These individuals are often cited as examples of the kind of success that is achievable in spite of (or perhaps because of) no formal education.

Is a formal education necessary, or are “street smarts” a better indicator of success in the business world? A study conducted in 1995 by the U.S. Census Bureau found that the majority of managers surveyed considered job experience a more effective screening criterion for new hires than grades or years of education completed. In fact, a director of employment for Apple Computers has said that that “without work experience and other practicum, to be honest, a college degree is really like a high school diploma.”

Formal Education and CEOs
Is post-secondary education simply superfluous? Are Gates, Ellison, Dell and Halpin proof that formal credentials are not necessary? Maybe not. How many other successful CEOs without degrees come to mind? - likely very few. Over 90% of CEOs in the United States have a university degree and half (50%) hold advanced degrees. Among those with advanced degrees, 68% hold an MBA2. And while the aforementioned men relied on their vision, perseverance and belief in themselves to succeed in the business world, most employers regard a degree as testimony of candidates' intellect, ability to learn and commitment to finish what they start.

Economic Indicators
That Gates, Ellison, Dell and Halpin are the exception rather than the rule is borne out when looking at income levels. If income is used as an indicator of success, then those with a university degree tend to fare much better than those with a high school diploma or less. In 1998, the median income of bachelor degree recipients in the United States was $46,285, nearly $20,000 higher than the median income for workers with only high school diplomas. Those with a university degree are also more likely to remain in the workforce and stay with the same firm (as opposed to involuntary job changes). Moreover, increased education levels in the U.S. are estimated to have contributed up to 25% to that country’s economic growth.

A Starting Point
Having said that, a formal education is best viewed as a starting point for a successful career (albeit, “an essential starting block”, according to the CEO of Enbridge). As Dave Opten, CEO of online job board Execunet notes, what and where someone studied is irrelevant five years after graduation. "They’re judged by their track record," Opton says. "If anything, the fact that they’ve gone on and gotten their degree can only be seen as a plus."

Where Street Smarts Come In…
Moreover, a formal education without corresponding “street smarts” might very well be worthless. Emotional Intelligence (EI) – the elements of a person's intelligence separate from memory and problem solving (measures of an IQ test) - has been referred to as the new street smarts. Emotional Quotient testing measures a person's ability to perceive, identify and manage emotions, and it is a balance between IQ and EQ, or school smarts and street smarts, which psychologists believe determines success in life. A managing consultant for Microsoft in Cleveland notes that “people competing for top jobs must bring a complete skill set, not just skill. At Microsoft, sure, we grill people on their technical base. But that might be just two of seven interviews a candidate faces. The others are looking for breadth: The ability to sell ideas and yourself, the ability to react under pressure, the social skills that allow a person to empathize with customers. A college education provides the framework of that collection of skills that we’re looking for.”

EQ Wins Out
In fact, research has repeatedly shown the importance of EQ for career success. Stein and Book – authors of “EQ Edge” – believe that IQ accounts for a maximum of 20% of success in the workplace, while EQ accounts for 27- 45%.

Did You Know…?

The proportion of employed Canadians per education level is as follows:
  • Less than grade 9 - 23%
  • Some secondary school 45% High school graduate - 66%
  • Some post secondary - 64%
  • Postsecondary certificate/diploma - 73%
  • Bachelor degree - 77%
  • Above bachelor degree - 78%
    Statistics Canada, 2004
  • And a study of workplace studies finds that computer programmers who score in the top 10% of EQ outperform the average EQ individual by 320%. The good news is that EQ can be learned, and improved throughout life. Emotional quotient strengths include self-control, trustworthiness, conscientiousness, adaptability and innovation. In sum, while IQ may get you hired, it’s your EQ that will get you promoted.”

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    Finding Good Employees
    May 2005

    Organizations generally acknowledge that the calibre of a firm’s employees is a key factor in determining a company’s success. Chances are, the better the employees, the more successful the enterprise. Conversely, incompetent employees can have detrimental impacts on time, resources and money. Having said that, organizations also recognize that attracting and recruiting good workers is easier said than done.

    Recruiting Plan
    Hal F. Rosenbluth, Chairman and CEO, and Diane Mcferrin Peters, Consultant of Rosenbluth International, the third-largest travel management company in the world, note that most of us choose our spouse with care and rear our children with nurturing and compassionate attention. In contrast, employees are often selected on the basis of an interview or two, and once hired, frequently find that they are forced to muddle through on their own.

    Given this disparity, it is strongly recommended that businesses invest the time from the outset to find the most suitable candidates for a position. Just as businesses develop marketing plans, so should they develop recruiting plans. That is, a requisite when looking for a new hire should be to identify the type of individuals sought, establish where to find such individuals and how to reach them, and develop a proactive strategy to raise potential employees’ awareness of an organization’s distinctive qualities.

    Defining and Finding Potential Hires
    When thinking of the ideal candidate for a position, a firm should look at the attributes of its best employees, and try to encapsulate these qualities in the job description (e.g. education, work history, job skills, professional affiliations, personal interests, etc). There are many avenues in which to find potential hires: temporary personnel agencies, employment agencies, headhunters, internal candidates, the organization’s own website, job websites, newspaper advertising, professional societies, employee referrals, internships, etc. Again, an enterprise should look at how it found its best employees, and subsequently develop a list of the top three or four sources.

    Selling the Organization
    Some believe that the best employees are already employed, working for a competitor. This makes it that much more essential to create an enviable working environment, in order to appeal to the currently-employed as well. This can be achieved, in part, by creating a job with great pay, benefits and training. As well as offering good benefits and perks, a company should recognize that an employee comes first, not the customer. If a company wishes to attract quality employees, the reasoning goes, the company must be of the same calibre. This means treating employees like people, with consideration given to their thoughts, wants and suggestions. Managers need to consider employees as their internal customers, providing support and encouragement when needed, and creating an environment where pride and enthusiasm thrives.

    Speedy Process
    When deciding to fill a position, organizations need to move quickly. In a survey of its Preferred Members Top Echelon Network, Inc., the world’s largest network of professional recruiting firms, found that 94% of recruiters surveyed encourage telephone interviews within five days of becoming aware of a qualified candidate, 86% encourage face-to-face interviews within eight days and 79% encourage extending an offer within six days of the face-to-face interview. Otherwise, companies risk losing the best candidates to competitors.

    The Job Interview
    There are a number of steps to follow prior to, during and following the interview. The Cantor Concern, and executive recruiting firm, recommends that more than one individual initially review the resume and that an assignment be given to a candidate before the interview, to see how the individual carries out an actual task. During the interview, the interviewer should ask all his/her questions at once, to force the candidate to respond and prevent the interviewer from talking (i.e. “selling” the company and thereby framing the types of answers sought). Moreover, the interviewer should only ask questions on a subject with which s/he is familiar. Finally, it is important that all references be checked carefully.

    Did You Know…?
    The Journal of Business Strategy lists these as four of the worst ever business predictions:

  • “There’s a world market for maybe five computers.” Thomas Watson, IBM Chair, 1943.
  • “We don’t like their sound, and guitar music is on the way out.” Decca Recording Co.
    < rejecting the Beatles, 1962.
  • “Everything that can be invented has been.” Charles Duell, Commissioner, U.S. Office of Patents, 1899.
  • “The concept is interesting, but to earn better than a ‘C’, the idea must be feasible.” A Yale management professor, grading a paper by Fred Smith (who went on to found FedEx) proposing reliable overnight delivery.

    During the actual interview, organizations must take care to avoid common errors: asking leading questions; making decisions too early in the interview; lacking knowledge of precise job requirements; letting the pressure of one’s duties shorten interview time; doing more talking than the candidate; failing to direct the interview; not knowing what to look for; allowing one undesirable factor to influence overall judgment; coming unprepared for the interview; or being interviewed by the candidate instead of doing the interview.

    An Important Commitment
    In sum, finding quality employees involves a significant investment of time and effort. In fact, some companies recruit on an on-going basis. Carolina Power and Light Co., for example, consider themselves full-time talent scouts, because of their continual quest for “the best of the best”.

    Regardless of whether an organization recruits continuously or on an as-needed basis, it is critical that a firm chooses a new hire with care, and nurtures the chosen candidate with compassionate attention, just as individuals do when choosing a spouse and raising their children.

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    Corporate Retreats
    April 2005

    Corporate retreats are viewed by a number of organizations as an effective way to boost employee morale, re-energize staff, or generate new ideas. Being in a setting away from the office, the reasoning goes, can lead to a fresh perspective, and a means of ‘thinking outside the box’.

    Careful Planning
    Having said that, careful planning, with clearly delineated objectives is crucial to ensure a successful, productive event. Is the focus on strategic direction or team building? How much time will be spent for "play" versus work? According to Stuart Levine and associates, an agenda that establishes the right balance of work and play "can produce the clearest vision for strategizing and bring a re-energized focus to the goals and strategies established".

    When organizing a retreat, a theme incorporated throughout all the activities, and food is one suggestion to ensure a fun learning environment. Some companies hire humorous speakers or entertainers, or stage Broadway-style productions in an effort to present material in unique ways. No matter what type of agenda is created, planning needs to be arranged well in advance of the function to ensure the facility selected has the appropriate amenities, audio/visual equipment, and seating for a meeting.

    Accolades
    George Zimmer, founder and CEO of the Men's Warehouse, for one, is a proponent of corporate retreats and similar entertaining events because they help fashion happy employees. He argues that fun needs to be a component of the workplace, and is worth the expense to generate this kind of environment. For example, in 2002, the company flew employees and their spouses from Oklahoma City, Okla., to a party in Kansas City, Mo., because the Oklahoma store was too small to have its own. According to Zimmer, sales of suits in Oklahoma City increased dramatically for weeks after that party.

    Zimmer is not alone. According to Amex Canada Inc., Canadian corporations spent roughly one-third of their travel-related costs on off-site group meetings in 1998. This lends further credence to the belief that a wellrun retreat causes employees to feel that they are "on top of the world" and instils the impression that the company values its workers.

    Scepticism
    Not everyone agrees that corporate retreats are a good idea, however. Especially when poorly planned, these kinds of events can be disappointing, if not entirely disastrous. Some employees can be intimidated or embarrassed by the athletic activities, where their prowess is suddenly measured by how well they succeed at the physical endeavours. Others may find the activities "cheesy", or simply be uncomfortable with the entire concept of extended bonding with colleagues. As a retreat participant articulated, "two days is too much time to spend with anyone, let alone100 of your coworkers."

    Moreover, meetings are not always as productive as may have been anticipated. Rather than looking for solutions to a problem, individuals may become fixated on simply assigning blame, and finding a scapegoat within the office. Likewise, brainstorming activities, on their own, often do not generate good ideas.

    Cost Considerations

    Finally, the cost of a corporate retreat can be exorbitant. The amount spent by Canadian corporations on off-site group meetings in 1998 amounted to $3.9 billion. While those who favour retreats believe that this is money well spent, others argue that lavish spending like this is essentially foolhardy.

    Did You Know…?
    “Which of the following do you feel is most effective in rewarding your team after major projects?”
    According to a survey of 1,400 CFOs:

  • Bonus - 46%
  • Time off - 17%
  • Departmental lunch / social gathering - 16%
  • Do not reward - 15%
  • Other - 4%
  • Don't know/no answer - 2%
    Accountemps, February 17, 2005

    For example, security specialists at the U.S. Commerce Department believe that the $100,000 spent on retreats, training seminars and contracts with consultants in 1999 was "wasted" money, especially since it came from the $8 million set aside by congress to help Commerce reorganize the office and beef up security. Some of the employee retreats and seminars cost up to $30,000 each.

    In 2003, the American Postal Inspector General Karla W. Corcoran was forced to resign after a federal investigation and report revealed her extravagant spending and misconduct. Her "teambuilding" exercises were viewed as "strange" and a waste of money. According to the Libertarian Party, at a series of employee retreats, hundreds of Postal workers played children's games, sang 'We Are Family,' wrote Christmas carols, went on treasure hunts, dressed in cat costumes, took scat singing lessons, and talked to imaginary wizards, magicians and mad scientists at staff meetings These exercises apparently included employees dressed in costumes.

    Sound Business Decision?
    In sum, an organization must decide whether holding a corporate retreat is the most effective method to achieve its objectives. Due to the investment of both time and money, the return on investment must be high. And above all, the retreat must not only be a good learning experience, but also enjoyable, and an event that is gauged a success by employees.

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